Would you give up your life to enter an unknown world just to eat a hamburger? A fast-food company creates the Ultimate Perfect Ad, a 3D form of motion with a model having an evil agenda. Her telepathic ability has special powers over men, utilizing a simple phrase, “You dear, sweet man." Her plan jeopardizes a blue collar worker's life as he realizes that advertising is not as glamorous as it seems and that his relationship with the woman's ultra-ego has defined his destiny from which he may never escape.